If you want someone to follow you on Spotify in order to hear the song that got you kicked off stage, say “Follow us on Spotify to hear the song that got us kicked off stage!” Before you post a campaign, ask yourself whether or not a complete stranger would have all the information they need (right there on the campaign page) in order to take interest and take action.
![baby your worth it song baby your worth it song](https://studiosol-a.akamaihd.net/uploadfile/letras/fotos/2/6/b/4/26b464e5d89f8beb2b31fe4d7479f781.jpg)
For instance, Smalltown Poets’ campaign promised to unlock a live track on SoundCloud with the message “Hear the song that got us kicked off the stage!” How can you not want to click through? Think of how your campaign can tell a part of your story or fulfill a fan’s desires, not simply trade a piece of content for a follow. You need to build something extra into the message: urgency, humor, mystery, etc. Create curiosity - “Check out my new song” isn’t a very compelling call-to-action on its own.makes effective online music marketing easy if you keep these things in mind: You just have to find a fun way to turn casual fan interest into action. In the campaign pictured above, Smalltown Poets saw a nearly 25% conversion rate, which - for those of you who aren’t in the marketing world - is impressive so you don’t have to be a star artist or a household name to use successfully. When Ignition Records uses the “Social Unlock” tool to give away concert tickets, box sets, and meet-and-greets for clients like OASIS and Noel Gallagher, they often see crazy high conversion rates in the 80-90% range. an unlisted video link on YouTube or Vimeo.So what kinds of content can fans unlock?Īlmost anything you can dream up, including: The band Smalltown Poets ran a “Social Unlock” campaign to build their Spotify following and email list. The images in this article illustrate this type of campaign in action. This is an easy way to get a feel for, and you can use a single campaign to build both your Spotify following AND your email list, since anyone who doesn’t use Spotify can opt to give you their email address instead. So start by testing a “Social Unlock” campaign where people can follow you on Spotify in exchange for “unlocking” some kind of special content. I think that increasing your number of followers on Spotify is a good first goal for almost any artist. Boost engagement on YouTube and SoundCloud.
![baby your worth it song baby your worth it song](https://images-na.ssl-images-amazon.com/images/I/61-6oaGL-dL._SL1280_.jpg)
Once you’ve created your account you can use ’s suite of online marketing tools to: Look to the right-hand side of the account dashboard.Last year CD Baby bought, a company that makes really great online marketing tools used by artists on Universal, Sony, Nettwerk Music Group, and more - and we’re making these tools available to CD Baby clients for FREE. 8 tips to creating an effective music marketing campaign.